GoQii desired to develop a sleek and stylish band as their new product. The band should look be stylish and contemporary and not look like a wrist watch. It should be sweat and water resistant and as thin as possible in size and visual perception. It has a display that gives a personal activity progress reports through LEDs or lights. The device is a tracker for walk/run, sleep and stairs.
Lumium identified a feature detail such that the band and display appear flushed and neat in appearance without adding cost and design complexity. Later the form factors and GOQII logo integration was done with band design, the internal dongle and the charging module which together constitute the physical product package for GoQii.