WORK

Product Identity - HCL

Work  /  Product Identity - HCL
HCL
Domain
Graphics & Packaging
Client
HCL
Description
Naming and identity proposal to the design of the product

Support in Style

LUMIUM delivered a complete line of service from the naming and identity proposal to the design of the product.

The concept behind the branding was to give the product an easy to recall and amusing name bringing to the forefront the combo projectors use in schools of urban and rural areas of the country.

The idea was to keep the identity playful and at the same time portray the products inherited twin purposes of being a computer and projector in itself.

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